NEW BRAND
Elevated Wellness
A premium, white glove brand offering private IV therapy and aesthetic services.
CHALLENGE
Becky, a dedicated Nurse with years of experience, had been providing private nursing services, specializing in IV therapy for her clients. Drawing from her extensive background, she envisioned establishing her own concierge IV company in collaboration with a local physician. She wanted a brand that was uplifting and energetic yet elegant and subtle. Inspired by the transformative benefits her clients receive from IV therapy, she aimed to deliver a med-spa experience on the go.
INSIGHT
While IV therapy services are not uncommon, most competitors used cliché and cold images of IV bags and medical equipment. Becky wanted the brand ethos of Elevated Wellness to be characterized by cleanliness, purity, and simplicity, with an elegant modernity and femininity. Rather than being overly obvious or bold, the brand would stand out by maintaining an air of gentility, mirroring the demeanor of its discerning clientele.
PLAN
Elevated Wellness is tailored to cater to high-end customers aged between 40 and 60, including busy professionals such as businesspeople and athletes who lead demanding lifestyles. These individuals prioritize personalized service and value-added benefits. Thus, the brand focuses on providing a white-glove experience, emphasizing exclusivity and offering priceless features that resonate with its elite clientele.
