Sustainability Solutions (known more commonly as '“SAS”) is one of the original companies that specialize in retrofitting multifamily properties to lower their water and operating expenses. Yet, their outdated look and old messaging strategy was missing the mark. They needed fresh ideas that would keep their brand current and energetic to appeal to new customers without alienating the existing audience, thus driving long-term growth. Our goal was to creatively and visually position the company’s strategy, refine their basic messaging, and improve the sales tools they used daily. The results were an updated visual identity with direct messaging that resonated more deeply with their intended target audience. A new website and proposal tools also helped create efficiencies in obtaining new customers.